2009
Best Performer & Designer
Issued by Sachin Duggal
Recognition for design performance at Nivio.
// Hello World
I'm a UX
Design Leader
\ I ARCHITECT UX STRATEGY AND DESIGN DIRECTION FOR ENTERPRISE PRODUCTS: LEADING RESEARCH, PROTOTYPING, AND DESIGN TEAMS TO SHIP USER-CENTERED EXPERIENCES AT SCALE. \
I own the end-to-end design lifecycle: research, prototyping, usability testing, design QA, and post-release quality. I work in Agile/Scrum with Jira, align design to engineering sprints, and translate business objectives into scalable, user-centered strategies.
My ResumeCreating, Exploring & Enjoying Every Single Day
Life for me is about balance: doing what I love, staying curious, and finding joy in both the small wins and big milestones.
// Experience
Professional Working Experience
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Senior Design Manager, UX & Product Design
Advantage Club, Gurugram
Architected UX strategy and design direction for HRMS, Wellness, Rewards & Recognition, Hobby Club, Onboarding, and Sales Incentives. Led a team of 8 to 10 designers and researchers.
- Drove stakeholder alignment, product discovery, and roadmap planning by translating business objectives into scalable, user-centered design strategies.
- Deployed design execution within Agile/Scrum, using Jira to align design deliverables with engineering sprints and product releases.
- Owned the end-to-end design lifecycle: research, prototyping, usability testing, design QA, and post-release quality assurance.
- Expanded the product portfolio by introducing Wellness and Sales Incentives, contributing to growth, adoption, and revenue.
Dec 2022 to Present
User Experience Lead
Axtria: Ingenious Insights
Life sciences cloud software (DataMAx, SalesIQ, CustomerIQ, InsightsMAx). First dedicated UX/UI Designer; built the design function from the ground up.
- Introduced user research, wireframing, and prototyping where none existed.
- Designed UX for DataMAx from early concept: dashboard and workflow experience that helped it perform with major pharma clients.
- Led UX for SalesIQ: territory and segmentation workflows for pharma sales-ops.
- Designed CustomerIQ omnichannel engagement with next-best-action recommendations.
- Extended the desktop analytics suite to iPad and mobile (Salesforce) for field sales.
- Led early discovery and prototyping for emerging product bets.
Apr 2015 to Dec 2022
Senior Associate
Axtria: Ingenious Insights
Consulting · design for life-sciences commercial products.
Apr 2013 to Apr 2015
Associate
Axtria: Ingenious Insights, Gurgaon
Joined Axtria and began establishing dedicated UX/UI practice.
Sep 2012 to Apr 2013
Web UI Designer
iBerry Solutions Pvt. Ltd.
Design owner for brand and product experience: identity, UI system, and UX from zero through launch.
- Established brand identity from scratch: visual language, guidelines, and assets.
- Owned UX/UI across multiple platform applications from concept to launch.
- Designed layouts, visual assets, and animation for digital learning content.
- Presented concepts for client approval; provided design direction to the team.
Oct 2010 to Aug 2012
UI / Web Designer
Nivio Technologies India Pvt. Ltd.
Web and Windows application design: remote desktop, data sync, audio/video and photo sharing.
- Designed web and Windows applications, integrating with .NET and OS Ticket with PHP.
- Created interfaces for a remote-desktop web application: data syncing, audio/video sharing, and photo applications.
- Worked with clients to understand needs and implement application designs.
May 2008 to Oct 2010
// AI
How I work with AI
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At Advantage Club my team uses AI to read usage and engagement data, write the usability report and turn it into design instructions. In my own lab I build n8n workflows and the MAYA assistant on this site. Both shape how I design AI features for other people.
Data is checked first
Numbers are verified, with Perplexity for research and sanity checks, before they drive a design decision.
AI proposes, designers decide
Generated screens from Google Stitch, Claude Design and Figma AI are references. Final work is rebuilt in Figma with the design system.
People stay in the loop
Every AI feature I design shows confidence, explains its output, has a fallback state and lets a person override it.
Claims follow evidence
Results are labeled Built, Provisional, Illustrative or Planned. I state a number only when I have measured it.
// Process
How I work
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Research & Strategy
Before screens, I align on project goals, user needs, and business constraints: interviews, discovery, and a design direction stakeholders can act on.
Design & Prototype
Wireframes, prototypes, and UI in parallel with engineering. Every component stays maintainable, and design stays on the sprint board in Jira.
QA, Launch & Iterate
Design QA through release, then post-release quality. Usability testing continues after launch.
// Awards
Awards & Recognition
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2021
Enterprise Design Thinking Practitioner
IBM
Practitioner certification in enterprise design thinking.
2021
Membership Certificate
The Interaction Design Foundation
IXDF membership.
2017
The Complete User Experience Design (UX) Course
Udemy
UX course certification.
// Education
Education
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BCA: Computer Programming
Eastern Institute For Integrated Learning In Management
2010 to 2013
Arena Multimedia Specialization Programme
Arena Multimedia
2002 to 2005
XIIth Science
Army School Meerut
1996 to 1998
// Testimonials
What colleagues say
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“
Over the past year or so that I have worked with Amit, I have found him to be an expert in handling product requirements and a good person to work with. He has the ability to breakdown complex problems into parts and get them resolved quickly. I always saw him go the extra mile to create the best UI and UX for the product. His attention to detail and design aesthetic is an asset to any team.
VD
Vipul Dureja
Colleague
“
I work with Amit in Axtria, he is a good team player. Best part of Amit is a never-say-never attitude. He is always open to challenges and ready to learn technology and process. He is a true asset to any company and I wish him continued success.
PC
Prateek Chopra
Colleague, Axtria
Hiring a design leader for an AI product?
I'm open to design leadership roles. Send me a note and I'll reply within two working days.