03
HRTech
Onboarding
Enterprise onboarding product, part of a multi-product UX strategy spanning HRMS, Wellness, Rewards & Recognition, Hobby Club, and Sales Incentives.
// Explore Work
Work
Case studies, the automation behind them, and the decks I present from. Pick a tab to filter.
Product work across employee experience, life-sciences SaaS and learning platforms: research, strategy and shipped design.
04
NewWellness
Wellness
Wellness offering introduced as a new product line, expanding the company’s employee-experience portfolio.
05
NewRewards
Sales Incentives
Sales Incentives product introduced as a new offering in the recognition and rewards platform.
06
R&R
Rewards & Recognition
UX strategy and design direction for Rewards & Recognition, a core product line in an employee-experience platform.
07
NewEngagement
Hobby Club
Hobby Club, an employee-engagement product in the suite, designed under a shared UX strategy across product lines.
08
Pharma SaaS
Axtria DataMAx
UX for Axtria’s flagship cloud-based commercial data management platform, designed from early concept. The dashboard and workflow experience helped DataMAx become a top performer among major pharma clients.
09
Sales ops
Axtria SalesIQ
Led UX for Axtria’s sales planning and operations platform, turning complex territory and segmentation workflows into an intuitive interface for pharma sales-ops teams.
10
AI Recommendations
Axtria CustomerIQ
UX for an ML-driven next-best-action platform. I designed how recommendations are shown, explained and acted on, so commercial teams could trust them when deciding how and when to engage healthcare providers.
11
EdTech
iBerry learning platforms
Design owner for iBerry's brand and product experience: brand identity, UI system, and UX from zero through launch across multiple digital-learning applications.
Two systems where AI and n8n do the repeat work, each with its map, flows, screens and deck on one page, then the other projects that have AI or automation inside.
01
NewAI + Automation
AI Recruitment Command Center
UX and design system for Skywalk Consultant's AI recruitment platform. n8n workflows screen and route candidates, and a command center lets recruiters see, check and override every AI decision.
02
NewAI + Automation
MAYA, my personal AI system
Seven n8n builds on one hub: a portfolio chat assistant, an interview-prep web app, a daily design digest, inbox triage, a morning briefing, two chat agents and a Claude to Gemini image pipeline. Results land in Discord, Telegram and Gmail, and most of them run every day.
Also with AI or automation inside
These sit in Case studies too. Each note says where the AI or automation shows up.
03
HRTech
Onboarding
Enterprise onboarding product, part of a multi-product UX strategy spanning HRMS, Wellness, Rewards & Recognition, Hobby Club, and Sales Incentives.
AI in the design process: analysis, research and screen generation with Perplexity, Google Stitch, Claude Design and Figma AI.
04
NewWellness
Wellness
Wellness offering introduced as a new product line, expanding the company’s employee-experience portfolio.
AI in the design process: usage analysis feeds the brief, then Stitch, Claude Design and Figma AI draft screens.
05
NewRewards
Sales Incentives
Sales Incentives product introduced as a new offering in the recognition and rewards platform.
AI in the design process: engagement reports drive the brief, with Perplexity for research and sanity checks.
06
R&R
Rewards & Recognition
UX strategy and design direction for Rewards & Recognition, a core product line in an employee-experience platform.
AI in the design process: usage and engagement analysis decides which pages to redesign first.
07
NewEngagement
Hobby Club
Hobby Club, an employee-engagement product in the suite, designed under a shared UX strategy across product lines.
AI in the design process: community engagement analysis shapes the new pages.
08
Pharma SaaS
Axtria DataMAx
UX for Axtria’s flagship cloud-based commercial data management platform, designed from early concept. The dashboard and workflow experience helped DataMAx become a top performer among major pharma clients.
Rules and data-quality automation. Axtria's public site also describes a GenAI copilot for it.
10
AI Recommendations
Axtria CustomerIQ
UX for an ML-driven next-best-action platform. I designed how recommendations are shown, explained and acted on, so commercial teams could trust them when deciding how and when to engage healthcare providers.
A next-best-action product: the AI suggests what to do, and the design explains each suggestion and lets a rep override it.
The builds inside the two systems
PrototypeAI Recruitment Command Center
Job intake automation
Turns a client's free-text brief into a structured record that waits for review.
- n8n forms
- OpenAI
- Google Sheets
- Gmail
In buildAI Recruitment Command Center
Recruiter command center
Where recruiters see what the AI did, why, and what is waiting for them.
- Figma
- Design system
- n8n
- AI agents
In buildAI Recruitment Command Center
Portals and records
The candidate side, the client side and the records behind both.
- Figma
- Design system
- Poppins and Open Sans
LiveMAYA, my personal AI system
MAYA, the front door
Answers recruiter questions on the site and logs every chat to Discord and Telegram.
- n8n AI Agent
- Gemini Flash Lite
- OpenRouter fallback
- Gemini text to speech
LiveMAYA, my personal AI system
Interview prep
A web app served entirely from n8n that builds a plan and scores practice answers for designers.
- n8n webhooks
- Google Gemini
- n8n Data Tables
- Google Sheets
LiveMAYA, my personal AI system
Daily design news
Reads ten sources each morning and posts a ranked top five.
- RSS
- Google Gemini
- JavaScript code nodes
- Discord
LiveMAYA, my personal AI system
Inbox triage
Splits Gmail into Discord channels so job leads stop hiding between newsletters.
- Gmail
- OpenAI
- Gemini
- Discord
LiveMAYA, my personal AI system
Morning briefing
Posts the day's calendar and open tasks at 8 AM.
- Google Calendar
- Google Tasks
- Discord
ExperimentsMAYA, my personal AI system
Personal assistants
Voice notes and email drafting from chat, built to learn agents, tools and memory.
- n8n AI Agent
- OpenAI
- OpenRouter
- Telegram
LiveMAYA, my personal AI system
Claude to Gemini images
Claude hands a prompt to a webhook, Gemini draws the image and Gmail delivers it.
- n8n MCP server
- Webhook
- Gemini image generation
- Gmail
The presentation behind each project. Click a deck to open it and use the arrow keys to move through the slides.
// Testimonials
What colleagues say
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“
Over the past year or so that I have worked with Amit, I have found him to be an expert in handling product requirements and a good person to work with. He has the ability to breakdown complex problems into parts and get them resolved quickly. I always saw him go the extra mile to create the best UI and UX for the product. His attention to detail and design aesthetic is an asset to any team.
VD
Vipul Dureja
Colleague
“
I work with Amit in Axtria, he is a good team player. Best part of Amit is a never-say-never attitude. He is always open to challenges and ready to learn technology and process. He is a true asset to any company and I wish him continued success.
PC
Prateek Chopra
Colleague, Axtria
Hiring a design leader for an AI product?
I'm open to design leadership roles. Send me a note and I'll reply within two working days.