Introduced Sales Incentives as a new product offering, contributing to business growth, product adoption, and revenue generation.
Aligned design deliverables with engineering sprints and product releases in Agile/Scrum.
Challenge: A new product line that had to fit an existing platform
Solution: User-centered strategy and design QA so the offering shipped with the rest of the suite.
Portfolio expansion through a new sales-incentives offering.
At a glance
My role
UX strategy and design direction
Timeline
Dec 2022 to Present
Sales incentives
Key decision
Progress bar and next milestone at the top.
Evidence on this page
2 built, 0 provisional, 0 illustrative, 0 planned
Each outcome below is labeled.
// The problem
How to read this page: the outcomes marked Built are results I can stand behind. Personas, decisions and the problem framing are my design reasoning for this product and are not interview findings. Measured numbers are added only where I hold them.
Sales Incentives was added as a new offering in the recognition and rewards platform. Sales teams care about one question above all: what do I earn and how close am I.
Reps cannot easily see how work turns into reward.
Setting up and tracking incentives takes manual effort.
The product had to ship with the rest of the suite.
// Strategy
KPIs are what the product is built to move. They are targets until a measured result is shown.
A clear incentive experience where progress, rules and rewards are always visible.
| Business problem | Product capability | KPI | Intended outcome |
|---|---|---|---|
| Unclear progress | Live progress against target | Dashboard views per week | Motivated reps |
| Manual scheme setup | Guided scheme creation | Setup time | Faster launches |
| Platform consistency | Shared patterns with rewards | Reuse | Coherent suite |
// Users
Provisional personas, derived from the workflow and the roles involved. They are not interview findings.
Know what they have earned and what is next
Run schemes that drive behaviour
Pay accurately
// Capabilities
A capability map of what the product is designed to do. It describes design scope, not a feature audit.
Define targets, periods and rewards.
Reps see how close they are to each target.
Scheme rules sit next to the target.
Managers compare progress across the team.
Alerts for milestones and changes.
Track earned, pending and paid rewards.
A clear trail for payout decisions.
Works with recognition and rewards in the same suite.
// Scenarios
Opening the app shows 78 percent of target and the next milestone, with the rule one tap away.
A quarterly scheme is created with targets and rewards and published to the team.
Approved rewards are reviewed with a clear trail before payment.
// Process
Stage 01 of 5
Understand how incentive schemes are run and what reps ask about.
// Design decisions
Each decision is written the same way so the reasoning can be checked.
Decision 01
Decision 02
Decision 03
// Evidence from the company site
Source: advantageclub.in, checked 8 Oct 2026. Company claims, paraphrased. Not my measured results.
// AI in the process
This describes the method my team uses. It is not a measured result.
AI at Advantage Club is part of how my team decides what to design next. We use it to read the data, turn it into a usability and engagement report, and write clear design instructions. Designers then use generative tools to produce reference pages and refine them by hand in Figma.
For Sales Incentives the report looks at how often people open targets and leaderboards, which views are ignored, and where payout questions come from.
Step 1 · AI analysis
Usage and engagement exports are analyzed to find drop-offs, unused features and unusual patterns.
Step 2 · Perplexity
Data sanity checks and secondary research. Numbers and claims are verified before they go into a report.
Step 3 · AI-assisted
A usability and engagement report that names the problem screens, the affected users and the likely cause.
Step 4 · Design brief
Each finding becomes a specific instruction for the new or revised page: what to change, for whom, and what to measure.
Step 5 · Google Stitch, Claude Design, Figma AI
The instructions are fed to generative design tools to produce several reference layouts quickly.
Step 6 · Figma
Designers choose, rebuild and refine in Figma with the design system, then run usability review before release.
Tools
Guardrails
// Outcomes
Sales Incentives was introduced as a new offering.
Contributed to business growth, product adoption and revenue generation.
// Leadership
// What I did
// What is next
// What I learned
Incentives are emotional. The design that worked best was the one that answered 'where do I stand' before anything else.
UX and design system for Skywalk Consultant's AI recruitment platform. n8n workflows screen and route candidates, and a command center lets recruiters see, check and override every AI decision.
Seven n8n builds on one hub: a portfolio chat assistant, an interview-prep web app, a daily design digest, inbox triage, a morning briefing, two chat agents and a Claude to Gemini image pipeline. Results land in Discord, Telegram and Gmail, and most of them run every day.
I'm open to design leadership roles. Send me a note and I'll reply within two working days.