I simplify Enterprise SaaS into products people get.
Enterprise SaaS, HR-Tech, Healthcare, FinTech, rewards & wellness workflows — turned into clear, measurable experiences. Research-led, systems-driven, AI-accelerated.
Enterprise scale, measurable outcomes
Real-world enterprise SaaS, HR-Tech, Healthcare, and life-sciences platforms designed end-to-end. Click any card to explore the full deep-dive case study.
Advantage OnBoarding
Automated employee onboarding platform used by 100+ enterprise clients, streamlining workflows, compliance approvals, and employee data capture.
Advantage Wellness (Advantage Care)
Corporate wellness platform serving 100+ organizations, combining personalized health tracking, engagement, and gamification to drive sustained health habits.
Axtria DataMAx
Commercial data management and analytics platform used by Fortune 500 pharmaceutical organizations, simplifying complex data workflows through configurable rules.
Advantage Incentive Automation
Enterprise sales incentive and rewards platform, simplifying commission, eligibility, and performance workflows through intuitive data-driven experiences.
Axtria CustomerIQ
Omnichannel HCP engagement platform for pharma and life sciences, integrating ML-driven next-best-action recommendations to prioritize outreach.
Advantage Communities (Hobby Clubs)
Employee community and interest-group experiences for enterprise organizations, optimizing discovery, participation, and peer interaction.
Axtria SalesIQ
Enterprise workflows for territory planning, incentive compensation, and pharmaceutical sales operations, transforming complex commercial datasets.
iBerry & eBerry OS
Architected the UI ecosystem for 'eBerry OS', a proprietary educational operating system for tablets and laptops, supporting interactive learning.
Nivio Technologies (VDI & Cloud)
Designed interaction models, wireframes, and prototypes for early-stage cloud computing and Virtual Desktop Infrastructure (VDI) products.
Onboarding, without the paperwork
A mobile & web onboarding platform designed end-to-end at Advantage Club — from qualitative research to a scalable design system and analytics-backed rollout.
The Problem
New-employee onboarding at scale meant paper forms, disconnected training delivery, and manual orientation scheduling — slow for HR teams and confusing for new hires across 20+ countries.
The Insight
Applying behavioral-science and UX research methods — interviews, diary surveys, and drop-off analytics — surfaced that 64% of drop-offs were due to fragmented tool hops rather than process complexity.
The Solution
A unified onboarding experience for mobile & web that digitizes paperwork, coordinates training delivery, and provides real-time progress analytics — powered by a design system led across 8–10+ designers.
The Impact
Delivered 40% faster onboarding, 50% fewer data-entry errors, and contributed to a 35% improvement in design consistency across core product modules.
Motion, Decks & Visual Design
Real product animation walkthroughs, presentation case decks, and key visual artworks crafted across 18+ years of product design leadership.
Onboarding Solutions — Walkthrough
Animated walkthrough of the Advantage Club onboarding platform for new-employee audiences.
DataMAx — Platform Story
Motion story for Axtria's DataMAx commercial data platform and its dashboard experience.
Omnichannel Engagement — Overview
Explainer walking through the next-best-action engagement workflow with clean, friendly motion.
Advantage Care — App Intro
Intro film for the Advantage Care wellness & fitness app, illustrated end-to-end.
Hobby Club — Brand Film
Presentation-style motion piece breaking down the Hobby Club employee-engagement product.
18+ years, four companies
Senior Design Manager and UX/Product Design leader with 18+ years of experience creating and scaling digital products across enterprise SaaS, HR-Tech, Healthcare, and FinTech.
Technical skills & modern toolkit
18+ years across Enterprise SaaS, HR-Tech, Healthcare, FinTech — connecting design strategy, user needs, technology, and business goals.
Design Leadership & Vision
DesignOps, governance standards, organizational scaling & team mentorshipDesign Systems Architecture
Unified component libraries, tokens, multi-platform Web & Mobile governanceUser Research Methodologies
Interviews, surveys, experiments, ethnography & usability testing frameworksAI-Enabled Design & Prototyping
GenAI integration, predictive workflows, rapid AI-assisted prototyping (35% faster)Wireframing & UI Design
UX Research & Strategy
Generative AI & Prototyping
Visual & Brand Systems
Certifications & Credentials
How I leverage AI, every single day
Reduced prototyping cycle time by 35% through the strategic adoption and integration of Generative AI technologies. The tools accelerate; the judgement stays human.
Research & Insights
Interview transcripts to themes in hours, not days — affinity mapping, insight extraction, and sharper problem statements from qual + quant data.
Rapid Prototyping
Wireframe to hi-fi variations at AI-assisted speed — explore multiple distinct directions, reducing prototyping cycle time by 35%.
Predictive Workflows
Data-driven, predictive and automation-driven UX for enterprise rewards, wellness, and life sciences — surfacing the right next action at the right moment.
DesignOps & Governance
Design critique frameworks, token governance standards, and documentation — automated so the team's time goes to strategic problem solving.
Hit the ground running
A structured playbook for driving design quality, consistency, and delivery within the first three months of joining a leadership role.
Listen & Audit
- Meet users, cross-functional stakeholders & the design team
- Comprehensive UX audit of core user journeys & design system
- Establish baseline metrics — drop-offs, adoption, task time
Prove & Prioritize
- Ship one research-backed fix to a high-friction key journey
- Run usability testing round on real customer cohorts
- Share before/after telemetry transparently with stakeholders
Scale the System
- Design-system foundations — tokens, components, documentation
- Establish weekly research-to-ship rhythm across squads
- Mentorship rituals so quality and consistency compound
The Designer's Desk
A peek into my working philosophy, daily rituals, and creative interests.
Screens are cheap. Outcomes are rare.
True design leadership connects user empathy, business goals, and scalable design systems to solve complex business problems through simple, intuitive experiences.
Deep Focus & Ambient Beats
Currently spinning: Tycho, Bonobo, and Max Richter while wireframing complex enterprise information architecture.
Espresso & Typography
Obsessed with clean kerning pairs, high-contrast grotesque typefaces, and brewing double-shot pour-overs.
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Open to Senior Design Manager, UX & Product Design leadership roles, advisory, and ambitious design consulting.